Jun 5, 2026
This week, the Expan’Africa Podcast welcomes Mr. Sidiki Traoré, Regional Executive Director for West Africa and critical systems strategist, for a fascinating discussion on the expansion of African businesses on a regional and continental scale. To listen to the episode:
Expan'Africa Podcast: Season 2 Episode 4
This week, Expan'Africa Podcast welcomes Mr. Sidiki Traoré, Regional Executive Director for West Africa and critical systems strategist, for an exciting discussion about the expansion of African businesses on a regional and continental scale.
Through his experience in more than 13 African countries, Mr. Sidiki Traoré shares strategic and concrete advice for successful expansion in Africa: structuring the company, choosing markets, local partnerships, adapting products and understanding the regulatory and cultural realities of the continent.
A valuable exchange for all start-ups and SMEs, particularly in HealthTech, who wish to develop sustainable growth beyond their borders.
🎧 Listen now!
🟢 YouTube:
🟢 Spotify:
🟢 Apple Podcasts:
⭐️ The first cohort of Expan'Africa is supported by the Qawafel project, funded by the AFD - French Development Agency and implemented by Expertise France.