Dec 19, 2025
✨ When exporting, marketing isn't an option, it's a strategic lever.
Episode link: https://shorturl.at/2NDGJ
✨ In exporting, marketing is not an option, it is a strategic lever.
In this new episode of L'essentiel Afrique, we discuss the importance of marketing in export strategy: adapting your offer, understanding target markets and activating the right channels to succeed internationally.
🌍 Marketing is the passport for your products beyond borders.
🎧 Listen to the episode:
🟢 YouTube: https://shorturl.at/hDIKR
🟢 Spotify: https://shorturl.at/PkNbo
🟢 Apple Podcasts: https://shorturl.at/2NDGJ
The first cohort of Expan'Africa is supported by the Qawafel project, funded by the AFD - French Development Agency and implemented by Expertise France.